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Comparison

Mailgun vs Wraps

Mailgunis a developer-focused email API that's been around since 2010. API-first, battle-tested, with SDKs in six languages and a mature inbound parsing pipeline. Everything runs on their infrastructure.

Wraps deploys email infrastructure directly to your AWS account. Same API-first approach, but you own the infrastructure and pay AWS directly.

Both platforms deliver email reliably. The difference is who owns the infrastructure -- and who can take it away.

TL;DR

MailgunWraps
InfrastructureMailgun's serversYour AWS account
Sending cost$0.80/1K (Flex PAYG) or $35/mo for 50K$0.10/1K (AWS SES direct)
Data retention30 days (Foundation), 60 days (Scale)You decide (your DynamoDB)
HIPAAEnterprise only (with BAA)Any plan via your AWS BAA
If you cancelData deleted, sending stopsInfrastructure keeps running
Data residencyUS or EU regionAny AWS SES region

Sound familiar?

Real quotes from Mailgun users on Trustpilot, G2, and developer forums.

“Our account was suspended without warning. Emails we were sending for password resets and account verification just stopped. Support took days to respond.”

-- G2 review, 2025

“The dashboard is showing its age. Managing domains and reviewing logs feels like it hasn't changed in 10 years. For a developer-focused tool the UX is surprisingly rough.”

-- Trustpilot review, 2025

“Pricing is confusing. The Flex plan sounds free but the moment you go above 100 emails/day you're paying $0.80/1K -- way more than AWS SES. I realized I was paying 8x what I should have been.”

-- Hacker News, 2024

“We needed HIPAA compliance for our healthcare app. Mailgun said we'd need the Enterprise plan and a BAA. Waiting on that contract negotiation delayed our launch by weeks.”

-- Aggregated G2 reviews

With Wraps, your infrastructure runs in your AWS account. No third party can suspend your sending, HIPAA compliance is available on any plan via your own AWS BAA, and your logs live in your DynamoDB with configurable retention.

The architectural difference

Mailgun is a hosted email relay -- your messages route through their infrastructure. Wraps deploys email infrastructure into your own AWS account.

Mailgun

Managed email API founded in 2010. Your emails route through Mailgun's shared or dedicated IP pools. Data is stored on their servers with 30-60 day retention depending on plan. HIPAA requires an Enterprise contract and BAA negotiation.

  • Account suspension risk with limited recourse
  • Data residency limited to US or EU regions
  • HIPAA only available on Enterprise plan
  • No visual template editor or workflow builder
Wraps

Deploy to your AWS account. SES, EventBridge, SQS, Lambda, and DynamoDB run in your account, in your chosen region. Email content and delivery logs stay in your account. Contacts are stored on the Wraps platform and exportable anytime.

  • Data residency in any AWS SES region
  • HIPAA on any plan via your existing AWS BAA
  • Infrastructure persists if you stop using Wraps
  • Modern template editor and workflow builder included

Pricing at real volumes

Mailgun's Flex plan charges $0.80/1K after 100 emails/day (~3K/mo). Foundation is $35/mo for 50K emails then $1/1K overage. Wraps charges a platform fee separately -- you pay AWS directly at $0.10/1K emails.

VolumeMailgunWraps (platform + AWS)
10K/mo
~$6/mo
Flex (PAYG)
$1/mo
Free ($0) + $1 SES
50K/mo
$35/mo
Foundation
$24/mo
Starter ($19) + $5 SES
100K/mo
$85/mo
Foundation + overage
$89/mo
Growth ($79) + $10 SES
500K/mo
$490/mo
Scale + overage
$249/mo
Scale ($199) + $50 SES

Wraps platform tiers: Free (5K tracked events/mo), Starter $19/mo (50K events), Growth $79/mo (250K events), Scale $199/mo (1M events). All tiers include unlimited contacts.

Mailgun gotchas: Flex PAYG at $0.80/1K is 8x AWS SES pricing. Dedicated IPs require Foundation or higher. HIPAA BAA only available on Enterprise (custom pricing).

At 100K/mo, pricing is comparable -- but Wraps includes unlimited contacts and workflow automation vs Mailgun's API-only approach.

Feature comparison

SendingMailgunWraps
REST API
SMTP relay
Batch sending
Scheduled sending
Idempotency keys
Attachments
Inbound email parsingMature, route-basedEventBridge routing
Tracking & AnalyticsMailgunWraps
Open tracking
Click tracking
Bounce handling
Delivery events
Data retention30-60 days (plan-dependent)You decide (your DynamoDB)
Data exportLimited API accessEvents in your DynamoDB, contacts exportable
InfrastructureMailgunWraps
Infrastructure ownershipMailgunYou
DKIM/SPF/DMARC
Dedicated IPsFoundation+ ($35/mo+)Request via AWS
Sending regionsUS and EUAll AWS SES regions
Data residency complianceUS or EU only
Self-hosted / BYOC
Developer ExperienceMailgunWraps
TypeScript SDK
Multi-language SDKs6 languagesTypeScript
CLI tooling
React Email support
Template editorNo visual editorAI designer + code editor
Workflow / automation builder
Time to first email~10 minutes~15 minutes
Requires AWS account
Platform & ComplianceMailgunWraps
DashboardFunctional but datedModern
WebhooksUnlimited
Contact managementMailing lists onlyFull contacts with unlimited storage
SOC 2Sending infra inherits your AWS
HIPAAEnterprise only (BAA required)Any plan via your AWS BAA
Cancel impactData deletedInfrastructure persists

When to choose Mailgun

Mailgun is a battle-tested platform. Here's when it makes more sense.

  • You need SDKs in Python, Ruby, .NET, PHP, or Java today
  • You rely on Mailgun's mature inbound routing and webhook-based parsing pipeline
  • You're heavily integrated with third-party tools that have existing Mailgun connectors
  • You want EU data residency without managing AWS infrastructure yourself
  • You're sending under 50K emails/month and prefer a simple hosted API

When to choose Wraps

Wraps is built for teams that want modern DX with infrastructure ownership.

  • You already have an AWS account (or your company does)
  • You need HIPAA compliance without paying for an Enterprise contract
  • You're sending 100K+ emails/month and want 49%+ cost savings
  • You need data residency beyond US/EU -- any AWS SES region
  • You don't want a third party able to suspend your account at the worst possible moment
  • You want a modern template editor and workflow builder, not just a raw API
  • You want infrastructure that keeps running even if the vendor disappears

Switching from Mailgun

Mailgun uses its own SDK with a domain-centric API. Wraps uses a similar send signature with native React Email support. The migration is an SDK swap, DNS update, and one CLI command to deploy infrastructure.

Before (Mailgun)

TypeScriptsend.ts
import FormData from "form-data";import Mailgun from "mailgun.js";const mailgun = new Mailgun(FormData);const mg = mailgun.client({  username: "api",  key: process.env.MAILGUN_API_KEY,});await mg.messages.create("mg.example.com", {  from: "hello@example.com",  to: ["user@example.com"],  subject: "Welcome",  html: "<h1>Welcome to the app</h1>",});

After (Wraps)

Reactsend.tsx
import { Wraps } from "@wraps.dev/email";const wraps = new Wraps();await wraps.emails.send({  from: "hello@example.com",  to: "user@example.com",  subject: "Welcome",  react: <WelcomeEmail />,});

Migration steps

  1. Install the CLI: npm install -g @wraps.dev/cli
  2. Deploy infrastructure: wraps email setup (~5 minutes)
  3. Swap mailgun.js import for @wraps.dev/email
  4. Update DNS records -- your existing SPF/DKIM records will need to point to your new SES identity
  5. Migrate any inbound routing rules to Wraps EventBridge webhooks
  6. Done -- same DX, your infrastructure, AWS pricing

HTML email templates work unchanged. If you use React Email, Wraps supports it natively -- no adapter needed. Your domain reputation transfers with your DNS records; only IP reputation stays with Mailgun if you were on their shared pool.

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Last updated: May 2026. We update this page as pricing and features change.

Seen something inaccurate? Let us know at support@wraps.dev