From first message to full automation.
Start with email today. Add SMS, push, and automation as you grow.
Chapter One
Build Templates
Drag-and-drop builder with AI generation. Built on React Email for pixel-perfect rendering across Gmail, Outlook, Apple Mail, and every other client.
Included in all plans starting at $10/mo
Chapter Two
Reach Your Audience
Send newsletters, announcements, and marketing campaigns. Start with simple broadcasts, then add targeting with Growth.
Broadcast to your entire list instantly
Target by properties like plan or location
Pick a date and time for automatic sending
Let contacts subscribe to what they care about
Hosted page for managing subscriptions
Starter ($10/mo): Basic broadcasts to all contacts
Growth ($49/mo): Add segments, scheduling, and topics
Chapter Three
Automate Your Growth
Build automated email sequences triggered by events, time delays, or conditions. Visual workflow builder with AI assistance.
Generate workflows from natural language prompts
Start workflows from signups, purchases, or custom events
Add delays between actions — hours, days, or weeks
Branch based on contact properties or behavior
Send emails, update contacts, trigger webhooks
Scale ($149/mo): Unlimited workflows, event tracking, and advanced segments
Plus everything else you need
Included in all plans
Real-time Analytics
Track opens, clicks, bounces, and complaints as they happen
Message History
Search and filter through your email history with timelines
Contact Management
Import contacts, track preferences, manage suppression lists
Domain Management
Add domains, monitor DKIM/SPF/DMARC from one dashboard
Reputation Monitoring
Track sender reputation, bounce rates, complaint ratios
SMTP Credentials
Generate credentials for legacy integrations
Grow Without Limits
Simple, predictable pricing
Unlimited contacts. Pay per message. No per-seat fees.
Save with annual billing
Get started — no credit card required
- Unlimited contacts
- Then Upgrade required
- 1 workflow
- Unlimited contacts
- CLI + TypeScript SDK
- 10 AI template generations/mo
For indie hackers and side projects
- Unlimited contacts
- Then Upgrade required
- Topics, segments & broadcasts
- Event tracking & campaigns
- Unlimited team members
- Email support
For teams shipping production email
- Unlimited contacts
- Then $0.50/1K tracked events
- Everything in Starter
- 3 AWS accounts
- 250 AI generations/mo
- Priority support (24hr)
For high-volume senders
- Unlimited contacts
- Then $0.15/1K tracked events
- Everything in Growth
- Behavioral segments
- 1K AI generations/mo
- Unlimited AWS accounts
- Priority support + SLA
Founding Member Program — First 50 Customers
AWS costs billed separately by AWS (~$0.10 per 1,000 emails). Free tier available with 1,000 messages/month.
Event-Based Pricing
What counts as an event?
We only charge for tracked events you explicitly send. Email opens, clicks, and delivery events are always free.
Tracked Events
Track any action: signups, purchases, page views, button clicks
await client.POST('/v1/events/', {
body: {
name: 'order.completed',
contactEmail: 'jane@acme.co',
properties: { orderId: '123' }
}
})Email Engagement
Opens, clicks, bounces, complaints tracked automatically
Automatic via SES EventBridgeWhy event-based pricing?
Unlimited Contacts
Store as many contacts as you need. We don't charge for database rows.
Pay for Actions
Only tracked events count. Email engagement tracking is always free.
Flexible Retention
30 days to 1 year history. Tracked events power segments and automations.
Compare: Customer.io charges $150+/mo for 12K contacts. Wraps gives you unlimited contacts on every plan—even the free tier.
Build. Send. Automate.
Your AWS handles sending. We handle the DX. Unlimited contacts, infrastructure you own. Start free or $10/mo for the Wraps Platform.